The celebrity beauty boom isn’t slowing down. Sabrina and Idris Elba, Scarlett Johansson, and Gwen Stefani are the latest celebs to announce they’re launching skincare brands. Like many that came before them, each positions natural ingredients, a cruelty-free status, or sustainability as core to their mission—or at least their marketing. But has this influx of fame made an impact on the overall environmental footprint of one of the world’s biggest—and most wasteful—industries?
Not all celebrity beauty brands are created equal, or sustainable
Idris and Sabrina Elba
The Elbas are launching a new wellness platform: S’Able Labs. As well as events and partnerships in the wellness space, the company will offer a skincare line. The aim is to show that self care is for everyone, regardless of gender or ethnicity.
Scarlett Johansson announced she’s launching her own beauty brand, The Outset, in February 2022. While details aren’t available yet, an Instagram account has been set up, suggesting that the products will feature sustainably-sourced ingredients and packaging.Credit: The Outset
Gwen Stefani is launching a makeup line this March, called GXVE. Details are currently limited on the brand’s sustainability credentials, but it is confirmed that the vegan, cruelty-free formulas will be available directly from Sephora.
This former One Direction-er knows a thing or two about style. No, he didn’t launch a clothing line, but he did release Pleasing. The gender-neutral, vegan beauty brand supports nonprofit Nest and features biodegradable formulas.Credit: Pleasing
Billie Eilish joined the world of perfume in 2021. Her first cruelty-free fragrance, Eilish, features warm enticing notes of cocoa and creamy vanilla. If that sounds good enough to eat, you’ll be happy to learn she even launched her own dairy-free chocolate bar.
At the start of the year, musician Brian May dropped a vegan fragrance for a cause. A portion of the perfume sales goes to Save Me Trust, an animal welfare organization.
Have you always wanted luscious layered locks like Rachel Green? Well, now you can. Jennifer Aniston finally launched LolaVie. The vegan hair care brand is committed to recyclable packaging and renewable ingredients.Credit: LolaVie
Tennis star Naomi Osaka designed her vegan skincare brand, KINLÒ, for people of color. The collection features reef-safe sunscreens, hydrating mists, eye cream, and lip balm. The best thing about Osaka’s sunscreen? It doesn’t leave a white cast on the skin.